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Variable Data Printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process.

The information or changed elements are pulled from a database or external file during the printing process. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.

Complemar's variable data printing is state-of-the-art and our experience in this area is vast. We can provide variable data printing services on both the East and West coasts, out of our Buffalo, NY and Reno, NV facilities. We have data processing and variable data pre-press experts on staff to guide you through the process of preparing your files and to ensure each job goes perfectly. Give us a call and we'll show you how easy it can be.

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